Services for Shops & Restaurants

Craft Beer and Cider are currently booming. New products and styles are popping up on what seems like a daily basis. Many bars, restaurants and shops that want to offer their guests an interesting selection are overwhelmed and struggle to create a balanced menu.

My company offers different options to help hospitality and shop managers make sense of the Craft Beer and Cider marketplace. I have an in-dept knowledge of these products, established lasting connections with producers and wholesalers, and have years of experience finetuning lineups.

I’m a passionate beer and cider professional specializing in tap lineups, bottle menus and educational tastings. I have advised bars and shops in both Amsterdam🇳🇱 and Toronto🇨🇦 since 2015, and continue to do so today with much pleasure.

If you’re struggling with your selection, let me help!


◦  One Time or Seasonal Menus

Many shops and restaurants pay a lot of attention to what wine they carry, but end up neglecting the beer and cider selection. It is my mission to introduce people to better beer and cider, and I am convinced beer and food pairing can be just as beautiful as wine (or maybe even better 😊).

I can set you up with a tailored selection of beers and/or ciders, complete with tasting notes and supplier info. For the Seasonal option we would work together on adjusting the selection to your customers preferences and make changes to fit with the time of year.


◦  Day to Day Menu Curation

Do you want to attract beer aficionados with a constantly changing selection of the best beers available? Do you want to always offer the latest releases? As a experienced beer professional I have my finger on the pulse as it comes to what is available.

Taking me on would allow you to completely outsource the beer selection and purchasing, freeing up valuable time for your managers to focus on other aspects.


◦  Staff Education

You just open the tap and pour the beer, right? Wrong.

I can provide education to your staff so you are getting the most out of your products. How to properly wash beer glasses, how to pour a beer, how to maintain a beer line, how to store beer. And, of course, have your staff taste through your selection so they understand what beer they’re selling and how to sell it.


◦  Import/Export Consulting